The main idea of Parodiakis was to come up with a way to introduce the collectible vinyl toy world to the Mexican market. The only way to do this was by using familiar faces in a fun and playful way.
Concept art was clean and straight to the point. These were drawn by hand, inked & colored in Adobe Illustrator.
The next step to bring these little guys to life was to re-imagine them in a three-dimensional space. These were modeled in Maya.
Before getting the final product, the toy factory sent us these prototypes based on the 3D models we created.